The Artstra group of companies are involved in music education, music technology and exchanges as well as STEAM education with the mission of broadening the horizons of children and youths through bringing to them the best opportunities of the West and East worlds to learn, grow and prosper.
Artstra was first founded in 2009 with a mission to deliver music and instrumental training courses for music-loving children and young people. The "ArtstrA" brand name was first created at the founding stage to aim at providing students with a platform that not just to learn music happily but also to develop their multiple intelligences through music.
The rapid pace of development in the economy, education and cultural life of the Greater China Region in recent years has driven huge demand for a whole range of music education courses. Our Group is deeply convinced that music education in the new Century is becoming globalized in such a way that if we can grasp the exchange of East-West cultural world, and the benefit of Internet and advanced information technology, we will certainly be able to bring valuable opportunities to the future generations to learn better, both for their whole-person development as well as music career at large. These changes we witnessed have prompted our Group to foster diversification in the services we provide to keep ourselves abreast with the times.
While continuously building up experiences, the Group has moved on to organize overseas tours for music teams to engage in exchange, perform and participate in various competitions. In 2014, we co-organized the "Hong Kong International Percussion Festival 2014" with the Hong Kong University, Department of Music of the Hong Kong Baptist University, Consulate Geneal of France in Hong Kong, and the Education Bureau of HKSAR Government. In 2015, we also assisted the Vienna Boys' Choir and the Austrian Consulate General Hong Kong in hosting concerts and master classes in Hong Kong.
In the past few years, the Group has organized Hong Kong students to participate in various summer music training camps in the Berklee College of Music in the U.S. and the Hochschule Für Musik Kln in Germany. In October 2016, we sponsored Prof. John H. Beck, Professor Emeritus of Percussion and the former Head of Percussion Department at the Eastman School of Music, University of Rochester, U.S., to travel to the Shanghai Conservatory of Music to conduct master class and lecture. Over the years, the agencies that Group has worked with include the Hong Kong Education Bureau of HKSAR Goverment, the British Consulate-General Hong Kong, Consulate General of France in Hong Kong, Austrian Consulate General Hong Kong, the University of Hong Kong, the Shanghai Conservatory of Music, Department of Music of the Hong Kong Baptist University, Vienna Boys’ Choir, Percussion Claviers de Lyon of France, and Trinity College London Press of U.K..
Starting from 2017, Artstra has presented and organized the annual "IPEA Elite Competition (HK, Macau & Taiwan)" in Hong Kong, and succeeded in building a platform for percussion lovers for exchanges and valuable learning, not only in the Greater China Regions but also with the western world of music.
The Group’s another initiatives is to engage on research development of the proprietary music rhythmic training application "BomBomBak". With the valuable comments gathered from music educators, the Group has started to develop the brand new online music teaching system "MusGarden Classroom"; which represents our Group’s commitment to responding to the calls from the Greater China Region for quality and innovation.
In 2018, Artstra took up sole distributorship from the Edinburgh University originated Robotical to introduce the mini walking robot "Marty the Robot" to Hong Kong education sector. Marty's advantage of "Open-design" philosophy ensures everything from electronics to the 3-D-printable mechanical parts of the robot can be modified by kids, makers and educators. Marty the Robot has made the learning of the art of programming, robotics, electronics and mechanical design possible and not costly at all for beginners.
In the coming days, the Group will spare no efforts to develop and implement online teaching systems, music competitions and exchange programmes, as well as introducing affordable music and STEAM contents, software and hardware for local and neighboring areas to meet their needs of quality education.
藝思淘集團𣄃下公司於2009年開始成立，為喜愛音樂的孩子及青少年提供音樂學習及樂器訓練課程。早期創立「樂童 -Ÿ 同樂」的品牌，以為學童提供快樂的音樂學習平台、以及藉音樂作為媒介發展孩子多元智能為服務宗旨。
我們團隊見證着這些變化，經過集思廣益後在服務上也作出多元化的發展，與時並進。近年起，集團不斷累積帶領音樂團隊到外國遊學、交流表演及參加比賽的經驗。2014年，我們與香港大學、香港浸會大學音樂系、法國駐港領事館及香港教育局等一起協辦 「香港國際敲擊樂節2014」； 在2015年，集團又協助「維也納兒童合唱團」及奧地利駐港領事館在香港舉行多場音樂會和大師班。過往數年間，我們曾帶領本港學生前赴美國知名流行音樂學府 “Berklee College of Music” （伯克利音樂學院） 及德國 “hochschule für musik kln”（科隆音樂大學）舉辦的夏季音樂訓練營。此外，我們在2016年10月中贊助世界知名 的美國伊斯曼音樂學院（Eastman School of Music） 榮譽教授畢約瀚教授（ Prof. John H. Beck） 到上海音樂學院舉辦敲撃樂大師班及講座。多年來和我們團隊曾合作的機構包括香港教育局、 英國駐港領事館、法國駐港領事館、奧地利駐港領事館、 香港大學、上海音樂學院、香港浸會大學音樂系、香港教育大學音樂系、維也納兒童合唱團、法國里昂敲擊樂團及英國倫敦聖三一學院出版社等。
2018年，藝思淘從起源於英國愛丁堡大學的Robotical公司獲得香港的獨家代理權，把迷你步行機器人“Marty the Robot”引入香港教育界別。 Marty示範了「開放式設計」理念的優勢，能確保孩子、搭建者和教育工作者都可以把機械人身上由電子部件以至三維打印機械部件進行自主修改和設計。 對於初學者來說，Marty the Robot提供了學習編程、機械人原理、電子機械和設計一個簡易而經濟高效的途徑。